eCommerce design consultancy for fine fashion made in England

David Nieper are a luxury womenswear brand based in Derbyshire, England. As part of a longer term website redesign, there was a need to overhaul core product pages for the existing site to help improve the user experience and better communicate the brand message.

Client: David NieperServices: Digital Design, Art Direction

Our approach

Working in-house with the Head of Creative at David Nieper, we analysed existing user analytics to help understand how the pages were underperforming. From here we worked iteratively to deliver wireframes and prototypes we could test before re-designing the core product pages for desktop and mobile.

Responsive & Mobile first

The project allowed us the opportunity to take a mobile-first approach. Designing modular components that remain consistent across mobile, tablet & desktop states – helping the user to enjoy a familiar experience, no matter what device they are on.

Much craft, care and consideration went into each project – if you like our approach

Talk to us about your next project