eCommerce design for a health and wellbeing brand

Hayou are a health and wellbeing brand. As part of a replatforming project, we were asked to oversee design and ux improvements to the existing site – helping to drive greater conversions and to better communicate the brand.

Client: HayouAgency: EnchantServices: Digital Design, eCommerce Design

Our approach

We identified the brushed gold roundel as a key device which could be better utilised on the site, along with the didone features of the type, which allowed us to use contrasting weight strokes in borders and buttons. We also created a more rigid vertical rhythm based around the type which helped to tie the pages together better with more consistent spacing.

Much craft, care and consideration went into each project – if you like our approach

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